Sony PlayStation 4 Game Console Present - Since 2008, Sony, one of the most recognized and world leader in consumer electronics Japanese brands, is in the red. They came the times of deep reforms that led to thousands of layoffs, closing branches, some as important as New York, selling buildings and even get rid of divisions as containing the flagship brand Vaio investment funds.
Sony and its losses
The figures did not improve until 2012, where the multinational company made a profit of almost 300 million euros after the 3500 loss the previous year. Unfortunately the cost of restructuring was higher than expected (only exit the PC business guessed lose 350 million euros) in 2013 returning negative numbers, this time nearly 1,000 million euros. Even business phones and televisions, and Bravia brands such as Xperia, Sony lost importance for their poor results going into the background.
And PS4 console was launched and swept. The black numbers were passed to gains of more than 1,000 million with the business of the console to the head of the miracle along the film, digital music and manufacture of digital camera sensors. This is the only thing that gives money and everything else is dispensable. As in the past, Sony continues with strategies of dubious morality to the consumer, such as selling at prices above market simply because you can afford it, like other brands that have earned the favor of millions of followers. But one thing is to satisfy the faithful parishioner and quite another thing is accountable to God.
A company should give benefits, and lose so much money for so long is unsustainable. We must follow the path of rising, plays it safe and that's what the shareholders, who have already shown a lot of patience, desire. Some to recover what was lost in actions that came down to values of the 80s and the new ones have taken advantage of the weakness of the Japanese company taking control of it, to win with their investments.
PS4 sales have been very high but always the same thing happens: can not be maintained forever. It is still too early to launch a new console that breaks with the previous one but always has time to launch new models. A Slim model would be enough to revitalize sales but the demands are greater than ever and where once Sony ignored market trends or came late in some, perhaps today look and copy to other companies and businesses. A new cheaper model not only provides sales, also more processing costs and especially less profit. PS4 Surge Pro, a new model that offers something similar almost another competition € 100 cheaper, justifying its existence and price based on a hodgepodge of numbers teraflops and visual enhancements for everyone.
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